Deliver a fast, modern B2C shopping experience while keeping NetSuite at the center of your commerce operations. AwaCommerce Next gives shoppers fast product discovery and streamlined checkout while NetSuite remains the source of truth for your catalog, inventory, customers, and orders.
Keep NetSuite. Choose the storefront experience and architecture that fits your business.
Built for speed
Storefronts are built with Next.js and server rendering and served from a global edge network on your own domain. Heavy features such as checkout and reviews load only when they are needed. Faster pages help improve Core Web Vitals and provide a better shopping experience, particularly on mobile.
If your current site runs on SuiteCommerce and feels slow, read why SuiteCommerce sites are slow.
Shopping features shoppers expect
Search and discovery
- Faceted search and filters from NetSuite item data
- Popular searches and category suggestions in the search box
- Plural and singular matching, plus typo tolerance and "Did you mean" suggestions with Advanced B2C
- AI search that understands natural-language queries (AI pack)
- Product videos from YouTube or Vimeo on product pages (Advanced B2C)
Product experience
- Live stock from NetSuite, optionally by location. See real-time inventory
- Sale pricing and savings badges using NetSuite price levels
- Reviews and photo ratings, plus community questions and answers (Advanced B2C)
- Back in stock alerts, wishlists, and product compare (Advanced B2C)
- AI product Q&A and recommendations (AI pack)
Checkout
- Guest checkout with flexible placement, as a dedicated page or an on-page modal
- Apple Pay, Google Pay, PayPal, and PayPal Pay Later with Braintree
- Affirm pay over time for US shoppers
- Live carrier rates from NetSuite, plus a free shipping progress banner
- Promo codes from NetSuite coupons, plus BOGO, free gift, and auto-apply promotions (Promotions pack)
Checkout re-validates price, stock, tax, and shipping against NetSuite before the sales order is created.
After the order
- Order history, shipment tracking, and eligible order cancellation in My Account
- Guest order status lookup and eligible returns (Advanced B2C)
- Loyalty points and tiers (Loyalty pack)
- Subscribe and save for recurring purchases (Subscriptions pack)
- Cart abandonment recovery for signed-in shoppers
More control for your marketing team
Your team can manage common storefront content and marketing configuration directly from the Admin:
- Layout builder for header, footer, home page, product listing, product page, cart, and sign-in pages
- Eight prebuilt design styles and your brand colors
- Landing pages with a section builder and HTML editor
- Google Tag Manager with GA4, Google Ads, Meta, TikTok, Pinterest, LinkedIn, and Microsoft tags synced from the Admin
- Native Klaviyo email and SMS, plus cookie consent with Google Consent Mode v2
- Schema.org structured data on product pages
B2C features and packages
| Capability | Available with |
|---|---|
| Guest checkout, wallets, pay over time, promo codes, faceted search | Store Essential and up |
| Layout builder, social login, shipment tracking, cart abandonment, quick view | Store Professional |
| Reviews, wishlists, compare, back in stock, returns, typo tolerance | Advanced B2C |
| AI search, AI product Q&A, recommendations | AI pack |
| BOGO, free gift, auto-apply promotions | Promotions pack |
| Points and tiers | Loyalty pack |
| Subscribe and save | Subscriptions pack |
| Store locator and click and collect | Stores pack |
Configure a sample B2C store to explore the available features, or request a quote.
Frequently asked questions
Does the B2C storefront need a SuiteCommerce license?
No. It runs on your NetSuite subscription plus an AwaCommerce license.
Which payment methods are supported?
Card checkout through NetSuite payment processing, Apple Pay, Google Pay, PayPal, and PayPal Pay Later through Braintree, and Affirm for US shoppers paying in USD.
Can shoppers subscribe to products?
Yes. The Subscriptions pack lets shoppers subscribe and save from a product page, the cart, or a past order. Recurring orders are automatically created in NetSuite, and shoppers can manage their subscriptions directly from My Account.
Can I run a B2B portal alongside my B2C store?
Yes. You can run B2C and B2B storefronts from the same NetSuite account, with separate domains and shopping experiences while sharing the underlying NetSuite catalog, inventory, customer, and order data. See NetSuite B2B portal.
This article was written with AI assistance and reviewed by our team. Details can change or contain errors, as described in our terms of use. If you spot one, let us know.
